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Nefsis Distributed Cloud Technology
Accelerates Multipoint Video Conferencing

Advanced geo-location and real-time routing tables virtualize conference
rooms closer to online meeting participants, reducing latency and delivering
boardroom video quality to desktops

SAN DIEGO — March 24, 2011 — Online services innovator Nefsis® announced today state-of-the-art advances to its distributed cloud computing technology: intelligently virtualizing online meeting rooms closer to business participants. This advancement leverages the distributed nature of cloud computing and real-time routing information to reduce roundtrip latency time for video conferencing and live data sharing over the Internet. Customers enjoy faster response times and better quality video, especially in working sessions where multipoint video, HD and live collaboration with desktops are involved.

The video conferencing industry is responding to rising demand among desktop users across multiple departments, regional offices and external customers. Organizations require more “multipoint” connections — i.e., more than two endpoints in one conference – and the ability to address the fact that virtually 100% of business desktops are behind firewalls and proxies.

Infrastructure hardware solutions, such as video routers, MCUs and gateways, solve multipoint and proxy traversal challenges with on-premise equipment and high up-front costs. The latest cloud-based solutions take a new approach using distributed, dynamically responding resources to provide the same functional capabilities. These shared resource pools make video conferencing less expensive and easier to expand.

Nefsis takes cloud computing a step further by applying its proximity heuristics to dynamically allocate resources in real-time as close as possible to online meeting participants. The heuristics include physical geo-location, ping time to several potential virtual conference servers, resource load and availability, and more. By considering these factors and several others, Nefsis intelligently virtualizes each conference at the best location. This is markedly different from static data centers and hosted services, which do not respond in any meaningful way as employees move around and start conferences from different locations.

“The distributed nature of cloud computing brings automated load balancing, failover and scalability to a product category – video conferencing infrastructure – that has historically required high investment for a single point of failure and only a few ports for expansion. In other words, cloud computing is more cost effective and easier to expand, and you get some resiliency to boot,” said Allen Drennan, Nefsis Chief Technology Officer.

“Our new, advanced proximity heuristics sets us apart from hosted services and less distributed cloud solutions.”

The state-of-the-art advances were made to the Nefsis global cloud through several recent phased-in updates and are available now to all Nefsis customers and free trial users. For a free 14-day trial of Nefsis Professional, visit

About Nefsis
Headquartered in San Diego, California, Nefsis is a technology specialist in video conferencing software and cloud computing online services. The Company’s global cloud provides multipoint HD video and advanced collaboration tools to business, government and educational customers in more than 45 countries worldwide. As compared to previous generations of infrastructure hardware solutions such as video routers, MCUs and gateways, the Nefsis cloud-based offering is less expensive, automatically maintained, and easier to expand.

For more information, please visit the Nefsis website or call +1 (858) 715-0970 in the Americas or +44 (0) 870 224 0415 in the UK and Europe.

Media Contact

Xenia Moore
Public Relations Manager
Phone: (858) 715-0970
[email protected]

Nefsis is a registered trademark of Nefsis Corporation. All other trademarks mentioned are property of their respective owners.