Nefsis Virtualization Technology Benefits
Business Video Conferencing Users

In addition to providing a new delivery mechanism, virtualization
and cloud computing technology add feature-functional benefits to
video conference participants’ experience

SAN DIEGO — October 31, 2011 — Online services innovator Nefsis® announced today improved, innovative features for video conferencing end users. In addition to the resiliency and cost reduction benefits provided by cloud computing, the Nefsis implementation also adds feature-functional benefits to Internet video conferencing participants’ experience. In particular, the Nefsis global cloud virtualizes conference sessions on the best, nearby physical server, thus reducing latency and improving video performance for business applications.

The software-based foundation also makes it easy to mix and match multipoint HD video and live collaboration tools in the same conference session. Competing hardware-based products that provide equivalent capabilities are fundamentally fixed-site, fixed-capacity components with no foundation for easy scalability, reducing physical distances, or adding advanced collaboration features.

“The genie is out of the bottle, cloud computing and online services have already steamrollered CRM and several other product categories. Video conferencing is next. Break-fix replacements aside, why would anyone spend tens of thousands of dollars or more on fixed-site, limited-capacity equipment when it’s simply not needed?” said Tom Toperczer, Nefsis Vice President of Marketing.

“All these capabilities are executed by software anyway, which is quickly migrating to the cloud. Today, all you need is a video peripheral, computer, and Internet connection. Expensive infrastructure platforms, mixers and video-specific routers are no longer part of the equation.”

The improved benefits are derived from virtualization technology in general, plus Nefsis cloud-based implementation details.

General benefits of virtualization across a true cloud:
• Resiliency — supported by automated load balancing and fail-over
• Lower costs — virtualization across shared resources reduces costs
• Easier to expand — a license key update can be accomplished at the click of a mouse

Nefsis-specific benefits:
• Reduced latency and increased video performance
• Seamlessly integrated multipoint HD video and web collaboration tools
• Easy web-based access from desktops and rooms — the Nefsis cloud is accessible from any desktop or room, and Nefsis provides support for all audio/video peripherals, including HD webcams and pan-tilt-zoom conference room cameras

A full-featured, free trial of Nefsis Professional is available now. Nefsis’ web-based, anytime, anywhere, any-peripheral support makes it easy to try video conferencing applications among employees at headquarters, branch offices and remote customer locations.

About Nefsis
Headquartered in San Diego, California, Nefsis is a technology specialist in video conferencing software and cloud computing online services. The Company’s global cloud provides multipoint HD video and advanced collaboration tools to business, government and educational customers in more than 45 countries worldwide. As compared to previous generations of video conferencing solutions requiring video routers, MCUs and gateways, the Nefsis cloud-based offering is less expensive, automatically maintained, and easier to expand.

For more information, please browse the Nefsis website or call +1 (858) 715-0970 in the Americas or +44 (0) 870 224 0415 in the UK and Europe.

Nefsis is a registered trademark of Nefsis Corporation. All other trademarks mentioned are property of their respective owners.