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Nefsis Reports the Top 10 Reasons for Moving Business Video Conferencing to the Cloud

The trend to cloud computing is fueled by new applications such as Nefsis video conferencing that benefit customers through lower cost and easier maintenance

SAN DIEGO, Calif. — December 10, 2010 — Online video conferencing services innovator Nefsis® reported today on the growing trend towards cloud computing and its advantages for business versus traditional, standalone video conferencing hardware. Cloud-based applications such as customer relationship management (CRM) and email security simplify the complex process of acquiring and installing servers and software, and reducing on-going maintenance by moving them to managed services. Nefsis does this for video conferencing and cites 10 reasons CIOs should consider moving video conferencing to the cloud in 2011.

“Server virtualization has been at the top of the CIO agenda for several years now. And no wonder, it cuts cost and reduces maintenance. Cloud computing takes that up a notch by managing the virtualized servers on behalf of the customer,” said Allen Drennan, Nefsis chief technical officer. “For video conferencing the advantages go beyond lower cost, we've identified 10 reasons for moving this application to the cloud.”

1. Less expensive. Nefsis cloud-based services provide complete managed infrastructure at a low-cost entry point, there are no long-term commitments or proprietary hardware.
2. Less maintenance. The Nefsis cloud is scalable. It manages and maintains all vital components of the video conferencing solution including video compression, networking and security, among others.
3. More secure. Nefsis secures the entire TCP/IP session, end-to-end — all voice, video and web conferencing traffic — using real-time SSL/TLS encryption with no noticeable effect on video conferencing quality. Standalone systems continue to use combinations of dedicated connections, UDP, and static-key encryption methods.
4. Easier to implement. Activating an online service and using plug-and-play webcams or off-the-shelf HD video peripherals is easier to implement than standalone systems.
5. Easier to use. Nefsis uses standard web URLs and a point-and-click user interface. This is easier to use than IP addresses and consoles with LED status codes.
6. Desktop reach. Nefsis video conferencing can seamlessly support both rooms and desktops, reaching virtually any business desktop with an Internet connection.
7. Built-in collaboration. Nefsis offers built-in web collaboration. There is no need to manage a separate suite of software applications for document, desktop, and application sharing.
8. Failover. The Nefsis cloud automatically manages failover for servers undergoing maintenance updates, connection outages or hardware failures. Off-line or failed switching equipment in a traditional installation is a major outage.
9. Load balancing. The Nefsis cloud automatically manages load balancing for all its virtual conference servers. Not available in standalone systems.
10. Performance. The Nefsis cloud allocates the best, nearby server for your conference, pushing the switching infrastructure closer to participants. This minimizes latency and jitter, and avoids congestion and other ill effects of public Internet transport.

The company notes that scalability, failover, and load balancing are also part of a larger IT management trend toward virtualized services. Moving video conferencing to the cloud is a better fit with the virtualization approach, versus standalone systems that are dedicated, single-function assets with no provision for scalability.

About Nefsis
Headquartered in San Diego, California, Nefsis is a specialist in video conferencing software and online services for business. The Nefsis approach combines cloud computing and multi-core processing to deliver effortless video conferencing to employees, customers and business partners anywhere they have Internet access. Nefsis is especially popular among small-to-medium sized organizations, where its high-quality video, security controls and easy implementation deliver exceptional value.

For more information, visit the Nefsis website or call +1 (858) 715-0970 in the Americas or +44 (0) 870 224 0415 in the UK and Europe.

Related Pages

Internet video conferencing services
How it works: Cloud computing and multipoint video conferencing
Webcams, HD cameras and compatible equipment

Nefsis is a registered trademark of Nefsis Corporation. All other trademarks mentioned are property of their respective owners.

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