Nefsis Distributed Cloud Technology
Accelerates Multipoint Video Conferencing
Advanced geo-location and real-time
routing tables virtualize conference
rooms closer to online meeting
participants, reducing latency and delivering
boardroom video quality
SAN DIEGO — March 24, 2011 — Online services innovator
Nefsis® announced today state-of-the-art advances to its distributed
cloud computing technology: intelligently virtualizing online meeting rooms
closer to business participants. This advancement leverages the distributed
nature of cloud computing and real-time routing information to reduce
roundtrip latency time for video conferencing and live data
sharing over the Internet. Customers enjoy faster response times and better
quality video, especially in working sessions where multipoint video, HD and
live collaboration with desktops are involved.
The video conferencing industry is responding to rising demand among
desktop users across multiple departments, regional offices and external
customers. Organizations require more “multipoint” connections
— i.e., more than two endpoints in one conference – and the ability
to address the fact that virtually 100% of business desktops are behind
firewalls and proxies.
Infrastructure hardware solutions, such as video routers,
MCUs and gateways, solve multipoint
and proxy traversal challenges with on-premise equipment and high up-front
costs. The latest cloud-based solutions take a new approach using
distributed, dynamically responding resources to provide the same
functional capabilities. These shared resource pools make video
conferencing less expensive and easier to expand.
Nefsis takes cloud computing a step further by applying its proximity
heuristics to dynamically allocate resources in real-time as close as
possible to online meeting participants. The heuristics include physical
geo-location, ping time to several potential virtual conference servers,
resource load and availability, and more. By considering these factors
and several others, Nefsis intelligently virtualizes each conference
at the best location. This is markedly different from static data centers
and hosted services, which do not respond in any meaningful way as
employees move around and start conferences from different locations.
“The distributed nature of cloud computing brings automated load
balancing, failover and scalability to a product category – video conferencing
infrastructure – that has historically required high investment for a single
point of failure and only a few ports for expansion. In other words, cloud
computing is more cost effective and easier to expand, and you get some
resiliency to boot,” said Allen Drennan, Nefsis Chief Technology Officer.
“Our new, advanced proximity heuristics sets us apart from hosted services
and less distributed cloud solutions.”
The state-of-the-art advances were made to the Nefsis global cloud
through several recent phased-in updates and are available now to
all Nefsis customers and free trial users. For a free 14-day trial
of Nefsis Professional, visit Nefsis.com.
Headquartered in San Diego,
California, Nefsis is a technology specialist in video conferencing
software and cloud computing online services. The Company’s global
cloud provides multipoint HD video and advanced collaboration tools to
business, government and educational customers in more than 45 countries
worldwide. As compared to previous generations of infrastructure hardware
solutions such as video routers, MCUs and gateways, the Nefsis cloud-based
offering is less expensive, automatically maintained, and easier to expand.
For more information, please visit the Nefsis website or call
+1 (858) 715-0970 in the Americas or +44 (0) 870 224 0415 in the UK
Public Relations Manager
Phone: (858) 715-0970
Nefsis is a registered trademark of Nefsis Corporation.
All other trademarks mentioned are property of their