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Nefsis Video Conferencing Cloud Better Serves
Branch Office Networks


Leading cloud-based videoconference provider highlights the top 5 advantages of cloud computing versus fixed-capacity, hardware-based infrastructure alternatives

SAN DIEGO — August 10, 2011 — Online services innovator Nefsis® announced today the top 5 advantages cloud-based video conferencing offers branch office networks in financial services and similar markets where multiple office locations prevail. Chief among the advantages are successful operation over existing networks, a benefit of Nefsis dynamic scalable video; and lower total cost, a benefit provided by cloud-based software-as-a-service (SaaS) delivery. Today, branch office video conferencing is easily tested and deployed with little to no capital expense and without costly video-specific routers or other infrastructure upgrades.

Branch office networks typically found in banks, credit unions, insurance firms and brokerage houses evolved over time. They support multiple locations and employ a mix of public and virtual private network (VPN) connections, among other technical characteristics. These networks are often difficult or impossible to change in the short term, and the number of locations brings additional budget pressures to bear. In addition, virtually all financial service firms require secure conferencing.

In this setting, there are two general approaches to meet the growing demand for business-grade video conferencing: 1) installation of video-specific routers, multipoint control units (MCUs), collaboration servers and the like; and 2) providing these technical capabilities via cloud-based delivery. The latter is a new approach that, in the case of Nefsis, leverages dynamic scalable video, automated bandwidth throttling, parallel processing and other software-based technologies unavailable even a few years ago.

The following are the top 5 advantages of Nefsis cloud-based delivery in branch office networks:

1. Operation over existing networks. Nefsis dynamic scalable video and automated bandwidth throttling deliver high-quality video over existing networks, there is no requirement for dedicated connections or guaranteed bandwidth availability.

2. Inexpensive, low or no CAPEX. Nefsis cloud computing eliminates the need for up-front investment in video-specific routers and gateway servers.

3. Easy to expand. Cloud computing is highly scalable, unlike fixed-capacity equipment that requires an installation project to expand or bring additional sites online.

4. Built-in collaboration tools. Nefsis advanced collaboration tools are a standard feature, additional collaboration servers are not required.

5. Industry standard security. The Nefsis cloud uses SSL/TLS encryption with third-party public key infrastructure (PKI), the standard in online banking and e-commerce.

“We’re seeing a lot of momentum in banks and credit unions where branch office considerations highlight the advantages of cloud-based video conferencing. Bandwidth-friendliness, lower cost, and easier management prevail in this segment,” said Tom Toperczer, Nefsis Vice President of Marketing.

The cloud-based advantages listed above are standard features of Nefsis Professional, available now. For a free 14-day trial of Nefsis Professional, visit www.Nefsis.com.

About Nefsis
Headquartered in San Diego, California, Nefsis is a technology specialist in video conferencing software and cloud computing online services. The Company’s global cloud provides multipoint HD video and advanced collaboration tools to business, government and educational customers in more than 45 countries worldwide.

For more information, please browse the Nefsis website or call +1 (858) 715-0970 in the Americas or +44 (0) 870 224 0415 in the UK and Europe.


Media Contact

Xenia Moore
Public Relations Manager
Phone: (858) 715-0970
pr@nefsis.com



Nefsis is a registered trademark of Nefsis Corporation. All other trademarks mentioned are property of their respective owners.